A nation of over a hundred million people, Ethiopia is a huge market for goods and services. The country also boasts nine UNESCO world heritage sites, diverse and distinctive cultures, landscapes, and wildlife including colorful birds. It has tremendous potential for tourism. Investors involved in the food, beverage hospitality, and leisure sectors are well aware of the opportunities that the country presents. Global players in these sectors are, thus, expanding into the country. We, at GeTS Law, help such investors determine the most efficient expansion strategies. We advise them on franchising, licensing, agency, and distribution. We also assist them in negotiations, arbitration, and litigation, if they are involved in disputes.